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How to Measure Culture Change


How do you measure the intangible? We all know that culture plays a key role in an organization’s success, but how can you tell if your efforts to transform organizational culture are paying off? What does success look like?


Cultural evolution is not an end unto itself. It is a means of achieving your distinct organizational goals. KPIs to assess the state of your culture and the success of culture change efforts will vary and are distinct to what your business needs at a precise moment. No two approaches for measurement should be the same, but here are some common places to look for KPIs to include in your approach:


Talent KPIs – We turn to a broad range of metrics such as employee engagement, incorporating employee satisfaction and engagement surveys and pulse surveys; retention and turnover rates; productivity; expectation gap analysis among employees, managers, and leaders; employee referrals; and exit interview data.

  • Business KPIs – These would be specific to your business. Still, common indicators are sales pipelines, decreased time-to-market for new products and services, increased customer satisfaction or retention, cost reductions from reduced employee turnover, and revenue growth.

  • Goal-Specific KPIs – The number of enacted employee ideas, decreased customer service response time, and faster decision-making and program implementation.

If you want to know more about transforming your organizational culture with measurable results, schedule a free consultation with us today.

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